Swot Analysis of Starbucks - 1154 Words

Management 303 SWOT Analysis of Starbucks Corporation Section I – Organizational History / Mission Statement In 1971, Starbuck’s opened its first location in the touristy Pikes Place Market in Seattle. The Starbucks name is derived from the coffee-loving first mate in the novel, Moby Dick. The logo, a two-tailed mermaid encircled by the stores name, continues with the theme and background of the name. From the beginning, Starbucks prides themselves on not only providing their customers with high-quality whole bean coffees, but also with providing them with an inviting atmosphere. The mission statement, â€Å"to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time†, is seen today in the more than†¦show more content†¦In fact, this augured well for the company’s bottom line. What the company’s executives failed to see was the fact that if it wanted to saturate the market, its product and service offerings were not really meeting the characteristics of the market. That is why the market perceived Starbucks as merely concerned with growth in the number of stores and profits. The wide potential market base did not see Starbucks as concerned with their needs.† Starbucks goes through a lot of effort to get the opinions of their partners and their clients. They even have a board of people who read the queries on a monthly basis to see where improvements can be made. Since they are putting in all the effort, they need to follow through and start listening to the very people that give them their profits. Expanding will do no good if you don’t have any customers. The more they neglect what their partners and customers are saying, the more they are going to lose touch. Section III – Opportunities and Strengths In my opinion, the two biggest opportunities for Starbucks are increasing their CRM and database marketing and expanding into new product lines. Strength 1 – Increasing CRM and Database Marketing One of the greatest opportunities for Starbucks is to increase their CRM and Database Marketing. At the moment Starbucks just asks you what you want, you pay for it, they make your drink and you are on your way. In order toShow MoreRelatedSwot Analysis Of Starbucks1275 Words   |  6 Pages Starbucks Coffee SWOT Analysis Boyd Watson Columbia Southern University â€Æ' INTRODUCTION Starbucks Coffee Company is known on a global level for its retails stores, specialty operations, packaged coffee and beverage brands. They are the largest coffeehouse business in the world that has made huge advancements in all the major markets. Starbucks Coffee chain is strong but it always facing major threats in various markets around the world. For Starbucks to keep up with a competitive advantageRead MoreThe Swot Analysis For Starbucks1359 Words   |  6 PagesMoving towards the SWOT analysis, it is a valuable system for surveying an organization and its surroundings, condensing the primary environmental issue as circumstances and risk confronting an organization (Palmer, A.2012). The SWOT analysis for Starbucks is: One of the main strength of Starbucks is their robust financial performance which in turns helps it to become the market leader in the category of coffee. According to (Forbes, 2014) Starbucks Market cap is around $55.94 Billion which isRead MoreSWOT Analysis of Starbucks1304 Words   |  5 Pagesï » ¿Starbucks SWOT Analysis Name Institutional Affiliation: Starbucks SWOT Analysis Introduction Starbucks Corporation is a world coffee company and a house chain with headquarters in Seattle, Washington. This company is the largest in the world with most of its activities dealing with coffee-products making. It has twenty thousand three hundred and sixty six stores in sixty-one countries. Most of the stores are in the United States of America. Starbucks Company trades cold drinks and hot drinksRead MoreSwot Analysis Of Starbucks1422 Words   |  6 Pages SWOT Analysis for Starbucks Strengths One of the biggest strengths that allow Starbucks to create competitive advantages is Starbuck’s strong brand influence. Over the past 46 years, Starbucks has already grown into the largest coffeehouse company in the world from a local coffee store in Seattle. Nowadays, Starbucks has involved in many people’s daily routine and lots of them cannot get through a day without Starbucks. When people talk about a good coffee store, they would remember Starbucks andRead MoreStarbucks SWOT Analysis1001 Words   |  4 PagesStarbucks SWOT analysis allows the company to see their current position in the coffee industry. The company’s strengths are that it is a market leader In the coffee industry, it has 16,859 stores by the end of the year 2010 and continues to grow (Starbucks Corporation, 2010) a second strength is the expansion rate they have of opening stores internationally and domestically the only fault with the expansion is that they are opening stores that are ri ght next to others and losing money in each storeRead MoreStarbucks Swot Analysis1821 Words   |  8 PagesStarbucks Strategic Planning Using SWOTT Analysis Mirror, mirror, on the wall, whos the fairest of them all? Ââ€" The Queen in Snow White. Beauty is only skin deep, companies must also look within to secure longevity. Before a company can successfully bring a mission statement and vision to fruition, they must take a good hard look into the mirror. A company must reflect upon internal strengths and weaknesses, external opportunities and threats, and consider the trends associated with each (SWOTRead MoreA Swot Analysis of Starbucks3360 Words   |  14 PagesIntroduction Starbucks is a famous coffeehouse. Until the mid-1980s it was only a provider of coffee to fine restaurants. Thereafter Howard Schultz, director of retail operations and marketing, was impressed of the popularity of coffee in Milan while he was in Europe . His idea was born. He wanted to bring the coffee bar culture to the Americans. So Starbucks started to realise his idea and so created a new trend. The clue is not only to sell coffee, but to sell an experience. Today Starbucks has gotRead MoreSwot Analysis : Starbucks Company1372 Words   |  6 PagesBackground (Situational Analysis) Starbucks’ Corporation is the world largest coffee company and renowned specialty coffee maker. It roast, market and retails specialty coffee under the flagship Starbucks brand. Starbucks’ founded originally in 1971,headquartered in Seattle, Washington has 16,635 stores in 50 countries out of which 8,832 are company – operated and 7,803 are licensed stores. Starbucks’ hold 75% market share in domestic market and is expanding aggressively in the international marketRead MoreSwot Analysis Of Starbucks1427 Words   |  6 PagesStarbucks, unlike other American restaurant chains, typically favor one of two business models: the standard retail business model or the license model. To this day, most of Starbucks net revenue is generated by the retail locations the company owns. Starbucks targets highly populated areas with large volumes of foot traffic. Additionally, Starbucks is accommodating globalization by loosening its licensing agreement requirements, and using pieces of the franchise model to rapidly expose itself toRead MoreStarbucks SWOT Analysis1447 Words   |  6 PagesStarbucks-Via Synopsis: Inspired by the book and the movie about Moby Dick, Starbucks first opened as a storefront in Pike Place Market in 1971. It wasn’t until 1984 when Howard Schultz joined the operation as a chairman, president, and chief executive officer, and introduced to Starbucks the new Italian breed of coffee bean and Italian style of coffee drinking; a style that refreshed the idea of socializing and interacting among people of all walks in times that corporate life style was winning